It's knowing the people who support it. You can tailor your relationship with them accordingly, and develop it, rather than having the one-size-fits-all measure, which is no good to anyone. They want individual relationships. They want to feel special – BREAK's Sarah Bunn
Obviously, your database is only as good as the information you put in it. What we can see now that we couldn't see five years ago is how donors have come to us, what they've been involved in - JDRF's Ruth Best on why using Powersearch is important to the charity's daily work
We can't afford for people to choose to support us and then be disappointed, and not give again – Lisa Taylor defining why the 150,000 size of Katharine House's population area means fund-raising has to strike gold every time
The Communications facility is crucial to the work we do. It enables us to keep in touch closely with our supporters, many of whom have been involved in our work for years – Why using donorflex to its best effect isn't just about recording hard pounds and pence at the Wordsworth Trust