Heres a fact thats been underscored time and time again during the donorflex teams 30-plus years supporting charities the length and breadth of the UK.
Functionality and budget are key tickboxes when a charitys searching for a fresh CRM partner, of course but the real test of a new relationship is summed up in one word. People.
By that, we mean the team members wholl be using the new database, and the supporters who populate the data thats just been migrated.
That test as we see it comes at the earliest point of the new partnership, when the implementation is underway, and initial training calls for care, reassurance and understanding.
Theyre the foundations for great things to come.
Here, Hampshire and Isle of Wight Air Ambulances Peter Cox reflects on how the organisation one of donorflexs newest clients experienced that approach paying dividends.