Well, how clean is your database? In an ideal world, every charity should be able to give a positive answer – but the reality is much different.
Checking your database for duplicates, deceased, gone-aways, movers and bad addresses is just one of the services that BRG Direct Ltd offers to third sector organisations across the country.
Here’s what they can do for you:
Free Data Health Check
So, how clean is your database? BRG will take a look at your existing database and tell you how many people have died, moved house or subscribed to the Mailing or Telephone Preference Service since you last had it checked.
Within a few hours, you’ll have a detailed report showing the condition of your data and the estimated costs of cleaning, updating and enhancing it.
As well as identifying deceased, gone-aways and subscribers to the preference services, other services include correcting bad addresses, finding new addresses for gone-aways, appending dates of birth and wealth and income indicators.
There’s no charge and no obligation should, you decide not to go ahead. But as the cost of identifying and removing the record of someone who has died is 30 pence, and for a gone-away 40 pence, even the most basic communication of a letter, envelope and second class stamp sent to the wrong address, will waste more than the cost of cleaning.
Mailing lists
Want to recruit new donors? BRG Direct provides highly responsive mailing lists, targeted within your catchment area and very low minimum orders. The lists are:
- The Investors Masterfile: Select from 1.3 million shareholders
- The Rich List: Select from 30,000 of the most affluent investors
- Wealthy and Generous Ladies: Select from 125,000 wealthy women
- Doctors, Reverends and Professors: Select from 10,000 medics and academics
- National Canvasser Consumer Data: Select from over 40 million profiled consumers
- The Business Database: Select from one million UK business records
Mailing and fulfilment
Need help to organise a mailing campaign? BRG offer a complete design, print and fulfilment service that accounts for every stage of your direct mail campaign.
By forming partnerships with artists, designers, copywriters and printers close to their Cornwall base, they’re able to produce original, high quality, hard-working mailshots.
Print, personalisation, collating, folding, enclosing, addressing and getting the finished work into the postal system at the best available price might not be the sexiest bits of the job, but they'll tell you that their proficiency, attention to detail and tight management are all essential elements in the success of your campaign.
If you need to use a new mailing list, the choices and permutations can be mind boggling. BRG’s experienced data consultants will guide you through the process of list selection enabling you to effectively target your chosen market.
For more information, visit the BRG Direct website.
